Thanks Hogwylde. Great info. I found this at NGK.com:
The term "spark plug heat range" refers to the speed with which the plug can transfer heat from the combustion chamber to the engine head. Whether the plug is to be installed in a boat, lawnmower, or racecar, it has been found the optimum combustion chamber temperature for gasoline engines is between 500?C?850?C. When it is within that range it is cool enough to avoid pre-ignition and plug tip overheating (which can cause engine damage), while still hot enough to burn off combustion deposits which cause fouling.
The spark plug can help maintain the optimum combustion chamber temperature. The primary method used to do this is by altering the internal length of the core nose, in addition, the alloy compositions in the electrodes can be changed. This means you may not be able to visually tell a difference between heat ranges. When a spark plug is referred to as a ?cold plug?, it is one that transfers heat rapidly from the firing tip into the engine head, which keeps the firing tip cooler. A ?hot plug? has a much slower rate of heat transfer, which keeps the firing tip hotter.
In identical spark plug types, the difference from one full heat range to the next is the ability to remove 70?C to 100?C from the combustion chamber. The heat range numbers used by spark plug manufacturers are not universal, by that we mean, a 10 heat range in Champion is not the same as a 10 heat range in NGK nor the same in Autolite. Some manufacturers numbering systems are opposite the other, for domestic manufacturers (Champion, Autolite, Splitfire), the higher the number, the hotter the plug. For Japanese manufacturers (NGK, Denso), the higher the number, the colder the plug. When making spark plug heat range changes, it is better to err on the side of too cold a plug. The worst thing that can happen from too cold a plug is a fouled spark plug, too hot a spark plug can cause severe engine damage
Also this about their Iridium spark plugs BR8EIX:
NGK iridium plugs represent the ultimate evolution of spark plug technology and performance. The iridium center electrode is both stronger and harder than platinum. This allows NGK engineers to design an ultra-fine (0.6mm) center electrode reducing the voltage requirement for spark. This allows for a brighter, stronger spark from your existing ignition system. The ground electrode has a tapered cut at the firing end which reduces quenching for better flame core growth and increased ignitability. The combination of fine wire center electrode and tapered cut ground will increase performance, improve acceleration, and fuel efficiency.
Too much info, but interesting.
Sharc