Author Topic: Sponsorships  (Read 4670 times)

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Offline Hillclimb#42

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Sponsorships
« on: May 01, 2009, 02:30:37 AM »
 Hey guys,
I have some sponsorship questions. Its somewhat of a ghost town for sponsors in Amatuer Hillclimbing. There are likely many reasons why off road companies don't get involved with our form of racing, but for no companies to try to self-promote or even attempt to be convenient, seems unreasonable. I tried to convince some tire companies to get a rep out to a race or two, or for Race-fuel reps to get out there and sell some goods at the races, or possibly sponsor an event or club. They all keep sending me there basic sponsorship info, that they must send to anyone/everyone.
  I would be expected to promote their products with stickers, banners and advice, and I would get "discounted" pricing. After some research, I am finding better deals on the same products from other sources. Actually there's only one company that I would save money by buying directly from them. Then the shipping costs are not included, so even with them, I am not seeing the advantages. Someone help me out here.
  I just wanted convenience for race gas, a place to reliably get my favorite tires, instead of searching for them. I live in the racing capitol of the world, Indianapolis. I don't understand why noone is smart enough to meet the demands of the area. Instead of answering any questions or concerns, they offer to sponsor me with "discounts." I'm pretty sure that a Sponsor does more than send a rider their parts catologue, and expect them to buy only from them with no benefits. Is this what the economy has come to? Free Stickers?



« Last Edit: May 14, 2009, 09:17:29 AM by Hillclimb#42 »

Offline hughes

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Re: Sponsorships
« Reply #1 on: May 15, 2009, 07:29:21 AM »
http://mxsponsor.com/ Try this for starters. This is a place to get started but I'll warn you it's a way for them to sell parts/gear etc but you can choose or select who you want to submit a resume to. If you get accepted to represents a company that you chose then it's all on you to take it and run with it. One key factor will be to have an attitude of enthusiasm and excitement towards promoting your sponsor and your willingness to work hard. This type of attitude will not only prolong your sponsorship relationships, it will also lead to larger sponsorship deals. You'll need to set yourself apart from others that the company deals with. Yes you'll get discounted items up front but any item you buy from them I would provide them a professional feedback form about the product with detailed pictures. Always send in a race report with photo's of the event you attended. I would go as far as making sure you have a clean/organized pit area displaying their banners (photos). Having some support from a local dealership will help. Help the dealer support the products that are supporting him and yourself. You can always try and volunteer for your local dealership to help out at motorcycles shows or vender shows (meet greet shake hands talk up the product) you could go as far as having custom decals made for the bike displaying their brand, again photos. You?re going to work harder supporting your sponsors then your racing. The above site will at least get you started. You can post photo's of your in a very professional manner, bikes and even your shop set up if you have one. The web site is what you make of it; you?ll see a lot of people on there just happy to get a discount on an item but can and will not take it any further. This is the new way for companies to weed out the good/bad/ugly.
« Last Edit: May 15, 2009, 07:41:05 AM by hughes »
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Offline maddoggy

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Re: Sponsorships
« Reply #2 on: May 15, 2009, 07:45:48 AM »
a full on sponsorship will be pretty hard to come by, even a partial sponsor would be hard to get. you may find sponsorship in smaller scale in some unlikely places. hit up your local construction companies, auto repair shops, tire shops , etc... some of these guys really like racing and may be willing to help out with entry fees, tires and fuel and so-on. with the economy the way it is they would probably be real happy to get some good advertising out of it too. the little guys sometimes help more than the big guys. its worth a try.                       
                                                                       MADDOGGY

Offline azracer19

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Re: Sponsorships
« Reply #3 on: May 15, 2009, 09:38:30 AM »
KEEP YOUR RACE RESULTS!!!!!!!!!
goggle companys, riding gear, clothing and boots. send them all letters with your results . Maybe tires you use, oils race fuel  all of them with good race results its not that hard

Offline hughes

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Re: Sponsorships
« Reply #4 on: May 18, 2009, 12:12:02 AM »
Race results are good but not high on the list. I think the key is how well you sell/promote yourself and the products you use. You could win every local race but if you look and talk like "Joe Dirt" your not going anywhere. Compaines get 10,000 letters with race results and guy's wanting sponsorships, you got to be able to set your self apart from all the others. Having support from a local dealer would be huge start.
Open Class 2-Stroke Kawasaki KX500
Yamaha 2005 YZ250
Richard Hughes
Dirt Hammers - Online Off-Road Journal
hughes@dirthammers.com
http://www.dirthammers.com

Offline azracer19

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Re: Sponsorships
« Reply #5 on: May 18, 2009, 02:11:03 AM »
very good point and very true

Offline Hillclimb#42

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Re: Sponsorships
« Reply #6 on: May 18, 2009, 07:56:35 AM »
Thanks for the advice. You're absolutely right, too. The results are not impressing anyone. If I promote myself, there's only a couple years to have any results from. If I give the results of the team, there's plenty to make their head spin. It just doesn't seem to interest anyone. I am sure its due to the fact of the almighty dollar. The Regional sales Managers of the midwest don't know much about Hillclimbing, so they figure there's no big market. Or even more likely, they are doing well enough without learning about the marketing potentials. I really would settle for promoting the sport. I would be super proud to convince a sponsor to throw some awards/trophies at a Race or to throw some promotional stuff in for Fast Time or for the Youth Participation, if it was appropriate.
  The crowds are growing bigger all the time. We've been getting some radio and TV coverage, not to mention the boost in Magazine articles. Its only a matter of time before it makes business sense to market to the Riders and the Off-road loving Spectators. I tried to address a couple companies that I felt should be interested for their own benefit, but they only like the parts where I am using their products. They could care less about the venue.
  You're also right about thousands and thousands of requests too. Also, a little bit of the "Joe Dirt" talking on my end, but this is Hillclimbing. Everyone should expect some Hillbillies, especially in the crowd.  Kerry Peterson said it best, " Hilclimbing is the Original Extreme Sport." I have done lots of exciting things, in my life, but not too many things pack the adrenaline punch of Hillclimbing. Don't get me wrong, I love all Racing, especially on Motorcycles, and would not argue that your favorite racing has alot of adrenaline, I am just a big fan of the whole deal. Spectators get to see it all, and its very easy to follow. Little kids 3-4 years old, all the way to guys in their 60's. full spectrum of Bikes, Hills, People and Good Times.
  I started with the Local Dealer, actually. They are not interested, unless I am buying new bikes. Then they would check into it. I tried a popular Race Fuel. They directed me to order some fuel and they would ship it out next day. Wow. I tried contacting a tire company about them discontinuing a tred pattern that we all like. ( Almost 20 bikes) They sent me a "Rider Support Package" that I mentioned already. Also some guys agree with what you said about being expected to work very hard for your sponsor. Then often getting very little, but still going the extra mile for the future. Thats why I am basically looking for a Company to Sponsor or Promote theirselves at the State Championships. To Sponsor the Event, and basically everyone wins, and I don't have to pretend to be Pastrana. What kinda things do you think, would make the sport attractive to sponsors? Spectators? Riders?

Offline hughes

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Re: Sponsorships
« Reply #7 on: May 18, 2009, 08:06:40 AM »
I love to watch hill climbing. We just don't have it around here where I live. I don't have the balls to do it either. You don't have a local dealer that is involved in hill climbing? I can see where a dealer wouldn't care due to ya'll having most all custom bikes. No need to go buy a new bike cause your going to chop it up anyways and mod it out. How many hill climbers buy new bikes? After market parts? Hell ya'll make most all parts. I wish you luck. Keep your head up and keep climbing those hills.  :-D
« Last Edit: May 18, 2009, 08:21:56 AM by hughes »
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Offline lumpy790

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Re: Sponsorships
« Reply #8 on: September 15, 2009, 08:38:52 AM »
My company is one of the sponsors on MXresultz & MXSponsor.

Sponsorship is paid for by the company's advertising budget. How are you going to help them promote and sell product? Just a sticker does not cut it. Are you sending others to the company to buy products?

Do not expect more than a discount on parts and .....you will have to start with a modest discount and work up from there as you prove your worth. Few get a free ride........think top 10 Am prospects and Pros.

Want to impress a sponsor? Do your part by promoting to others and by also staying in constant contact with the sponsor by simply sending the race coordinator weekly or bi-weekly emails with your race results or by taking time to give them a simple 5 min phone call.

Most riders buy product and you never hear from them again......till they want more stuff the next year.

We currently sponsor about 500 riders. Out of those 500 riders 3 stand out by actually promoting them self's and their sponsors to others.......and their efforts will be remembered in 2010 contract time.

BTW.....now is sponsorship season!