Mike,
I couldn't find the "Metal Mend" I have but that site looks and sounds like the same stuff, possibly newer and better. So far I have "welded" a 20" crack on my fishing boat 6 years ago and re-attached the carb stud mount in the mouth of the 2-barrel carb on my wakeboard boat (3 years ago). Both repairs were on thin finicky areas (didn't want to warp the carb casting), worked out great, and saved me some $$ (the replacement carb top was $400). I am still using the orignal $5.00 pack of 12 rods. The repair looks and files like aluminum although it is a bit tougher than aluminum. The cooled "weld" is always a bit rough (at least when I do it) and need cleanup with a file or mini-grinder to look decent. Polishes nice. I became a beleiver when I attended a demo, guy drills a 1/2" hole in a bike clutch cover, "welds" it close, then polishes it until it is invisible, all in 10 min. My next project it to "weld" some waterpump guards to the side of my skid plate. If it is still cheap this is a good product to have in te tool box. Cam.